The visitor is also named John. It crosses my mind that he might be a paid actor, but when I ask John 1, he just laughs. John says readers show up regularly. Nearly young workers busily type at computers. The office is most well-known for having a wooden slide that looks like it could break a tailbone, sloping from the second floor to the first.
A camera positioned at the bottom is ready to capture any major wipeouts. When I mention that this seems dangerous, John happily slides down. I ask John if I can attend an editorial meeting. He assures me that it is. Should only take 15 or 20 minutes. Last year, it pretended to launch Fyre Fest 2. The year before, it became a North Korean news station.
Others laugh. The Chive prides itself on staying out of politics. I understand that can be a bit of a tightrope walk between being pro-military and apolitical, but it works for us.
It went viral, getting picked up by mainstream press. After his first brush with viral fame, he paid an engineer to reverse-engineer the algorithm of Digg, a wildly popular news aggregator. Rather than directing traffic for his own content, he sent viewers to bigger magazines. I can do it again. When John and Leo started The Chive, their goal was to create a curated website for viral content that they could eventually sell to The Onion. The Onion flatly refused.
There, they said that The Chive came from combining the letters of the city where they each lived: Chicago and Venice Beach. When I ask them about this version of the story, they laugh. From the beginning, the brothers understood that surviving in the media industry meant getting lots of traffic. More posts meant more eyeballs; more eyeballs meant more money. They went from publishing 10 slideshows a day to posting upwards of 40, with a special eye toward funny home videos, epic fails, cool tricks, and, of course, hot women.
Check this out. A pivotal moment arrived in when Leo decided to pour all of their money into creating a mobile app.
It would turn out to be a fortuitous moment for the company. This was before the App Store was flooded with applications — the Golden Age when people posted earnest statuses on Facebook and believed Twitter could spark a revolution.
It got 16 million downloads in the first year. In , John and Leo realized they needed The Chive to make more money. So the brothers started selling T-shirts. The shirt strategy was an immediate success. John 2 only got to see the lobby. The stories and bizarre human reports you can find there are mesmerizing, and the photos of bikini-clad women and muscular men are motivating for some readers.
The storytelling and human experience that's shared at theCHIVE make it a resonant place for people to experience the world vicariously. Many popular blog sites offer bizarre news like KCCO. The KCCO expression, like many other internet expressions, is part of the online conversation culture.
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